What to Post on Each Social Platform According to Cheeky Kookaburra (Adelaide’s Social & SEO Whizzes)
Posting the same content everywhere?
Yes… algorithms and audiences absolutely notice.
At Cheeky Kookaburra, an Adelaide-based creative agency helping Australian brands show up online with strategy, content and personality, we know every platform has a different purpose. Your content should too.
Here’s the simple breakdown.
Instagram: Look Good, Be Worth Saving
Focus: Visual storytelling, connection, brand vibe
Post this:
Reels with quick tips or relatable moments
Carousels with saveable advice
Behind-the-scenes and personality-led content
If it doesn’t get saved or shared, it’s not working hard enough.
TikTok: Entertain First, Sell Second
Focus: Trends, authenticity, strong hooks
Post this:
Trend-adapted videos that still fit your brand
Short, raw educational content
Human, creative storytelling
If it looks like an ad, TikTok will treat it like one.
LinkedIn: Thought Leadership & Authority
Focus: Insight, credibility, expertise
Post this:
Industry perspectives
Case studies and results
Lessons learned from real work
Smart, opinion-led content builds trust and visibility.
Facebook: Community & Trust
Focus: Conversation, reviews, local relevance
Post this:
Testimonials and social proof
Events and updates
Community-driven posts
Facebook still works best when content builds relationships, not just reach.
YouTube: Long-Term SEO Value
Focus: Education, search intent, longevity
Post this:
How-to videos and explainers
Deep-dive educational content
Shorts for discovery
YouTube is a search engine. Content here should work long after it’s posted.
The Cheeky Kookaburra Takeaway
One idea. Multiple platforms. Different executions.
Brands that adapt content for each platform don’t just get likes — they get traffic, trust, and growth.
Need help getting your content strategy right?
If you’re an Australian brand, especially in Adelaide, and want content that actually supports your social presence and SEO, get in touch with Cheeky Kookaburra. We’ll help you create content that works where it matters.
Contact us to start the conversation.
